Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of footwear in Nigeria recorded a steep decline in retail volume terms in 2023, following the general pattern being seen across the apparel industry. This decline was due to the challenging economic conditions in the country with soaring…
Childrenswear saw a strong decline in retail volume terms in 2023 as demand fell due to consumers struggling to manage their finances as soaring inflation impacted the market. The inflationary conditions were driven primarily by the depreciation of…
Overall, retail sales of apparel and footwear in Nigeria saw a strong decline in volume terms in 2023 while price inflation ensured sales continued to grow in current value terms. High inflationary conditions limited consumer spending power, forcing…
Apparel accessories reported a steep decline in sales in retail volume terms in 2023 due to a weak economy, high inflation, and reduced consumer spending power. Since many customers see apparel accessories as non-essential products, the category…
In adhesive bandages, new technologies and delivery formats have been introduced. Waterproof adhesive bandages have gained popularity, offering protection in wet environments and during activities like swimming. Furthermore, there has been a rise in…
Overweight and obesity have witnessed a surge in Nigeria, particularly in urban areas where the consumption of processed, unhealthy foods high in fats and calories is prevalent. Consequently, there has been an increased demand for OTC medications to…
During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…
Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often…
Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…
Overcrowding and poor hygiene standards in certain areas of the country have increased the prevalence of cataracts, glaucoma and trachoma, a potentially blinding eye disease caused by bacterial infection. This has led to an increase in demand for OTC…