Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.
The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…
Sales of cigars, cigarillos and smoking tobacco in Morocco continued rising in 2023, following 2022’s rebound prompted by the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account…
The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…
Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Morocco covers production and consumption trends in agricultural commodities, energy…
The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger…
Liquid concentrates sales posted positive growth in 2023, aided by an ongoing trend of mixing still or sparkling water or cold milk with liquid concentrates, namely pomegranate, the best-selling flavour in Morocco.
Consumer appliances in Morocco has demonstrated mixed performance amidst rising inflation and supply chain disruptions in 2023. Despite a dip in demand during 2021 and early 2022, certain categories have regained their pre-pandemic sales levels.…
Morocco’s latest unemployment data exhibits a rise to almost 13% in the first three months of 2023, from just over 12% over the same period last year, as the farming sector shrunk due to the worst drought in decades, directly affecting the sector’s…