Morocco

The popularity of store cards was already in decline during the review period. Among the main reasons for this is that many local consumers struggle to see the advantages that these cards offer or, alternatively, they understand the advantages but do…

In 2021, street stalls/kiosks benefited from the fact that consumers were less fearful of infection with the SARS-CoV-2 virus while eating outside - especially at street stalls and/or foodservice kiosks – than in the previous year. Households were…

Sugar and sweeteners in Morocco showed a modest growth rate in total volume sales in 2023, reflecting its proximity to maturity. This slow growth trajectory can be attributed to the increasing health consciousness prevailing among Moroccan consumers,…

2024 is seeing positive retail volume sales for sugar confectionery in Morocco, though the pace has not picked up since 2023 and has slowed since 2022 is a trend set to persist throughout the forecast period. The category is sizeable and demand is…

Sun care recorded another positive sales performance during 2022 as category continued to announce back from the seven year sales declines recorded at the peak of the COVID-19 pandemic during 2020. However, it should be noted that there is still a…