Morocco

In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government…

Smokeless tobacco, e-vapour products and heated tobacco saw sales rise in both volume and current value terms in Morocco in 2023. In January 2024, the government Increased the custom duty applicable to disposable vapes from 2.5% to 40%. Effects of…

Snacks in Morocco continues to be impacted by the war in Ukraine in 2024, suffering from rise in energy and raw materials prices at the international level. These same tensions are also being felt at the national level, with the increase in the price…

In 2023, the soft drinks landscape was challenged by rising inflation, drought, high levels of unemployment and lower disposable income. The price of raw materials and consumer goods increased, with energy prices soaring. As a result, consumer…

Spirits in Morocco continued its poor performance with flat volume sales in 2023. Lower disposable incomes continued to be the main barrier to consumption, as most spirits are still expensive for the majority of Moroccans. The main consumers of…