Morocco

Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of…

Imaging devices is expected to be the worst performing consumer electronics category in 2023. Continuing advances in smartphone cameras are leading to a decline in imaging devices, to the extent that some smartphones can meet the imaging device needs…

In-car entertainment is expected to register further volume sales declines in 2023 caused by a combination of factors. New cars often have in-built technology. In addition, prices are on the rise due to general inflation, particularly stemming from…

Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…

Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…