Morocco

Moroccan households continued to grapple with economic constraints in 2023, driving heightened price sensitivity and bolstering demand for discounters. With inflation reaching a decade high in the previous year, consumers increasingly sought…

The post-pandemic recovery in the sales of dishwashers continued in 2023, with volume growth gaining momentum. With the return to workplaces and busy lifestyles, people have less time for household chores such as dishwashing. Dishwashers are mostly…

Dishwashing in Morocco saw healthy growth in current value terms in 2023. This was partly due to an increase in unit prices, on the back of rising production costs. Nevertheless, these price increases were somewhat counteracted by heavy discounting…

In 2024, dog food in Morocco is recording positive retail value growth. However, the difficult economic situation discourages households from adopting pets, especially in urban areas. Dog ownership is mainly concentrated in rural areas where…

Due to the impact of adverse climatic conditions and the escalating cost of raw materials used in animal feed on the Moroccan dairy sector, struggling breeders were forced to cull dairy cows to offset losses and ensure survival. This led to a…