Morocco

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…

Dermatologicals has performed impressively in 2023, with all categories set to record stronger volume growth rates than in 2022. Demand for some product types has picked up as the increased levels of social contact brought about by the easing of the…

Growth in total dietary supplements current value sales in Morocco in 2023 is expected to surpass that recorded in 2022, as are volume growth rates for most categories. Just as with vitamins, rising health awareness is leading more people to…

In a reversal of the trend witnessed over 2021-2022, all digestive remedies categories in Morocco are set to record improved performances in volume growth terms in 2023. Demand for several product types has increased as lifestyles have become busier…

Direct selling in Morocco experiences a resurgence as society resumes normal activities, albeit amidst economic challenges posed by the rising cost of living. Despite initial setbacks during the pandemic, cosmetics and skin care show signs of…