Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…
Sports nutrition is underdeveloped in Morocco, with the appeal of such products remaining relatively narrow and only two categories having visible sales. Nonetheless, it continues to expand at an impressive pace, and looks set to post improved…
Sports drinks are not significant in Morocco and are not expected to gain significant sales in the forecast period. There is little distribution presence for these products and limited consumer awareness.
Spirits in Morocco continued its poor performance with flat volume sales in 2023. Lower disposable incomes continued to be the main barrier to consumption, as most spirits are still expensive for the majority of Moroccans. The main consumers of…
In 2023, the soft drinks landscape was challenged by rising inflation, drought, high levels of unemployment and lower disposable income. The price of raw materials and consumer goods increased, with energy prices soaring. As a result, consumer…
Snacks in Morocco continues to be impacted by the war in Ukraine in 2024, suffering from rise in energy and raw materials prices at the international level. These same tensions are also being felt at the national level, with the increase in the price…
Smokeless tobacco, e-vapour products and heated tobacco saw sales rise in both volume and current value terms in Morocco in 2023. In January 2024, the government Increased the custom duty applicable to disposable vapes from 2.5% to 40%. Effects of…
In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government…
The rising popularity of air fryers signals a growing trend towards healthier eating habits in Morocco, as these appliances allow for less oil use compared to traditional frying methods. Additionally, their lower energy consumption compared to…
Sleep aids has shown another solid performance in 2023, with volume and current value growth rates set to surpass those recorded in 2022. Demand been buoyed by the easing of the pandemic, in that Moroccans have become more likely to experience…