Morocco

Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to…

Volume growth remains stable in 2023 across large cooking appliances overall. With hybrid working arrangements remaining in place and consumers cooking and eating more meals at home, there has been increased levels of wear and tear, thus increasing…

Overall, juice posted positive retail volume and value growth in 2023, with demand driven by the soaring prices of fresh fruits, mainly oranges. When oranges are abundant and their price per kg drops, Moroccan consumers often make homemade, natural…

Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…

Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…