Morocco

Morocco continues to rank as an average performer in terms of Economic Freedom, with its lowest scores in the Labour Freedom and Tax Burden Pillars. Morocco also faces substantial trade barriers, with a worsening score in terms of tariff rates and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The Casablanca in Morocco report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger…

Multiple factors have been putting downward pressure on consumer electronics sales in Morocco, of which high taxes and consumer price sensitivity are just a few. Moreover, recent crises related to the pandemic and the war in Ukraine have exacerbated…