Morocco

Morocco continues to rank as an average performer in terms of Economic Freedom, with its lowest scores in the Labour Freedom and Tax Burden Pillars. Morocco also faces substantial trade barriers, with a worsening score in terms of tariff rates and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The Casablanca in Morocco report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger…

Multiple factors have been putting downward pressure on consumer electronics sales in Morocco, of which high taxes and consumer price sensitivity are just a few. Moreover, recent crises related to the pandemic and the war in Ukraine have exacerbated…

Headphones is expected to register slight volume growth, largely driven by healthy volume growth in TWS earbuds, which is by far the best seller in headphones. Wireless headbands and wireless earphones are both expected to register volume declines.…

Home audio and cinema is expected to register a slight increase in volume and current value sales in 2023. With inflation creeping up, players are offering promotions in order to support volume sales. Hi-Fi systems is expected to register positive…

In spite of economic uncertainty, televisions is expected to register healthy volume growth and current value growth in 2023, as Moroccans look to upgrade their televisions. The average screen size of televisions sold is increasing as household…

Imaging devices is expected to be the worst performing consumer electronics category in 2023. Continuing advances in smartphone cameras are leading to a decline in imaging devices, to the extent that some smartphones can meet the imaging device needs…

In-car entertainment is expected to register further volume sales declines in 2023 caused by a combination of factors. New cars often have in-built technology. In addition, prices are on the rise due to general inflation, particularly stemming from…