Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Full-service restaurants remain under pressure in 2023, despite the lifting of COVID-19 restrictions. Inflation has forced operators to increase menu prices, and together with higher levels of unemployment this has hampered domestic demand. Locals…
In limited-service restaurants, there is a growing focus on technology as players seek to provide a faster service. McDonald’s (First Restaurant International) has fared much better than its rivals in 2023. This is largely due to its flexible…
Decathlon, a key player in the mass distribution of sports and leisure apparel and footwear, continued to demonstrate its winning model in 2023. With a discreet yet impactful approach, Decathlon has successfully democratised access to sports and…
Demand for household appliances has been under pressure, reflecting high inflation and shifting consumer priorities. However, despite this overall decline, demand for small household appliances continued to grow steadily since 2020. This trend…
In 2023, Moroccan retailers faced heightened competition, compelling them to diversify their strategies to maintain market relevance and sustain growth. Convenience stores, in particular, encountered stiff competition not only from traditional…
Direct selling in Morocco experiences a resurgence as society resumes normal activities, albeit amidst economic challenges posed by the rising cost of living. Despite initial setbacks during the pandemic, cosmetics and skin care show signs of…
Moroccan households continued to grapple with economic constraints in 2023, driving heightened price sensitivity and bolstering demand for discounters. With inflation reaching a decade high in the previous year, consumers increasingly sought…
Morocco is embarking on a new trade strategy focused on bolstering local production and fostering job creation, signalling a transformative shift in the market. Collaborative efforts between the government and the Ministry of Industry and Commerce…
Moroccan consumers continue to demonstrate traditional purchasing habits in the health and beauty specialists channel, with wholesalers playing a crucial role in supplying perfumeries. This distribution model offers cost-effective options for…
Modernisation and accessibility define the evolving landscape of Morocco's home products specialists channel. Sketch Furniture exemplifies this trend, blending Moroccan elegance with Western style to offer accessible luxury in modern design.…