Morocco

In 2024, players in chocolate confectionery in Morocco remain focused on offering smaller pack sizes for fear of losing consumers struggling financially. The lower prices of these smaller formats help to expand the consumer base as they cater to…

In 2024, cat food in Morocco is recording positive retail value sales. Despite the difficult economic conditions and reduced disposable income, cat ownership in Morocco did not decline. Unlike dogs, cats are considered more desirable pets, acceptable…

Dishwashing in Morocco saw healthy growth in current value terms in 2023. This was partly due to an increase in unit prices, on the back of rising production costs. Nevertheless, these price increases were somewhat counteracted by heavy discounting…

Snacks in Morocco continues to be impacted by the war in Ukraine in 2024, suffering from rise in energy and raw materials prices at the international level. These same tensions are also being felt at the national level, with the increase in the price…

Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of…

Retail volume sales for gum in Morocco continue to rise in 2024 as players invest in healthier variants in response to consumers’ growing health concerns of consumers. Players such as Mondelez and Foods & Goods (with the latter the local distributor…

Spirits in Morocco continued its poor performance with flat volume sales in 2023. Lower disposable incomes continued to be the main barrier to consumption, as most spirits are still expensive for the majority of Moroccans. The main consumers of…

The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…

In 2024, dog food in Morocco is recording positive retail value growth. However, the difficult economic situation discourages households from adopting pets, especially in urban areas. Dog ownership is mainly concentrated in rural areas where…

In 2023, menstrual care in Morocco continued to show double-digit retail value growth, with positive retail volume sales. Ongoing growth was driven by changes in perception and growing awareness of menstrual care, alongside the expanding coverage of…