Morocco

Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including…

Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of…

One of the key factors that has growth in skin care in Morocco in recent years is the widening of the consumer group for these products to include younger women who in the past might not have considered it important to begin thinking about skin care…

Moroccan consumers continue to demonstrate traditional purchasing habits in the health and beauty specialists channel, with wholesalers playing a crucial role in supplying perfumeries. This distribution model offers cost-effective options for…

In 2022, commodity prices experienced a historic surge, largely attributed to the Russian invasion of Ukraine. The Moroccan economy faced a significant slowdown due to a combination of drought and inflation, resulting in reduced domestic demand amid…