Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities.…
Liquid concentrates sales posted positive growth in 2023, aided by an ongoing trend of mixing still or sparkling water or cold milk with liquid concentrates, namely pomegranate, the best-selling flavour in Morocco.
The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…
Although carbonates posted negative off-trade volume growth, performance was slightly better than in 2022. This was attributed to the hot weather in the country, with a summer lasting from May until October, leading consumers to switch from hot…
Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…
In response to Morocco's hot climate, loose trousers, loose tops, and dresses have surged in popularity. Dresses, especially, have seen significant growth as they cater to both conservative and less conservative women. This trend aligns with a…
The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…
Increasing price-sensitivity among male consumers led to a notable shift in preferences towards more affordable clothing options, particularly in economy clothing. This trend was further accentuated by the rise in customs duties on imported textile…
Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…
Hosiery purchases in Morocco continue to reflect low brand loyalty, primarily occurring as incidental buys during other shopping trips. The prevailing difficult economic conditions have severely constrained consumer finances, prompting a…