Mexico

Sales of most fruits saw steady growth in 2023 in retail volume terms despite high inflation and a sharp rise in the prices of many products. Fresh fruits are widely available and affordable in Mexico with most consumers being fully aware of the…

Full-service restaurants in Mexico continued to record impressive value sales growth in 2023, resulting in a recovery to pre-pandemic levels, although the number of outlets in the channel continued to lag, as did the number of transactions.…

Gardening saw significant current value growth in Mexico in 2023. Consumer interest in gardening remained robust during the year, with virtually all gardening categories reporting value growth, driven, in part, by inflation. While growth was more…

General merchandise stores, composed of department stores and variety stores, experienced dynamic growth in Mexico in current value terms in 2023. This performance can be explained by the robust outlet expansion seen during 2022 and 2023; far…

In 2024, gum in Mexico is projected to see only a marginal increase in retail volume sales, with predicted strong retail current value growth largely dependent on inflationary pressure on prices. The overall performance is heavily influenced by that…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Current value growth of herbal/traditional products is slowing in 2023 compared to the previous year. The influence of COVID-19 on demand for different herbal/traditional products was largely related to the overall performance of the core category…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

Mexicans continued to focus on maintaining high levels of household hygiene and sanitation in 2022, helping to drive demand for home care products in this year. Furthermore, in line with the global trend of purchasing more green products, Mexicans…

Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the…

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

Continuing the positive performance seen over recent years, home insecticides saw retail volume and current value growth in 2023. Consumers continued to try and maintain high standards of sanitisation and cleanliness in their homes, including…

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

In 2023, home products specialists registered one of the worst performances amongst non-grocery retailers in Mexico (after apparel and footwear specialists), experiencing only low growth in current value terms, along with minimal growth in outlet…

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…