Mexico

In 2023, debit cards is set to experience robust double-digit growth in volume and value transactions. Moreover, in 2023 it is expected to achieve full recovery, surpassing the performance observed in 2019, in terms of the number of cards in…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

While sales of dermatologicals continue to grow in 2023, reflecting a recovery from pandemic-related disruptions. demand is stabilising. Mexicans are no longer facing increased risks to their skin compared to the previous year, and some…

Following the emergence of the pandemic in 2020 and into the following year, dietary supplements experienced robust growth, fuelled by consumers' desire to boost their immune systems and overall health. However, consumer interests shifted during…

Over 2023, the Ministry of Tourism anticipates a return to pre-pandemic tourism levels, signalling an increase in foreign visitors to Mexico. However, this upsurge also implies a likelihood of tourists experiencing gastric issues, often resulting in…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

In 2023, discounters saw growth in Mexico in current value terms; albeit at a slower pace compared with the previous year. During 2022, with inflation putting a strain on wallets, households became more price-conscious as their disposable incomes…

In Mexico, dishwashers have historically been niche products, with a relatively low household penetration rate. Local consumers have traditionally shown little interest in dishwashers, constrained by economics but also often remaining unconvinced by…

Dishwashing maintained retail volume and current value growth in 2023, with rises seen for both hand dishwashing, and all categories within automatic dishwashing. While pandemic-related restrictions on movement had been lifted, the continued…

Given the economic situation in the country following the pandemic and the inflation levels seen in 2022, dog food in Mexico has become polarised. There is a significant group of consumers looking to save money, opting for more economical brands of…

The consumption of milk has decreased for the third year in a row in 2023. This is explained, in part, by the evolution of the demographics in the country. The population of children (aged 0 to 14 years old) has been declining consistently and this…

Despite an economic slowdown in 2023, Mexico’s economy outperformed the Latin American average, supported by relatively strong domestic demand and ongoing nearshoring investments. However, a further deceleration is anticipated in 2024, owing to a…

Price increases of edible oils in Mexico stemming from widespread inflation seen in 2022 persist; however, these are generally slower in 2023. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry…

Continuing the pattern seen in 2022, sales of eggs recorded steady growth in retail volume terms in 2023. The growing popularity of eggs in Mexico at the end of the review period was linked to the fact that these products provide a more affordable…

Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

The Mexican market is seeing a consumer shift towards spending on more rewarding experiential activities than on material goods. Due to this, value sales of experiential luxury grew by 16% to total MXN121.8 billion in 2023, boosted by a return to…

In 2022, demand for eye care rebounded leading to a recovery for retail volume sales to pre-pandemic levels. However, 2023 is showing a more subdued trend. This can be attributed to the inflationary pressures experienced by Mexicans, which are…

Mexico continued to see elevated inflation inn 2023, albeit the country still recorded steady GDP growth. Projections for 2024 suggest lower inflation of around 4%, with GDP growth of between 2-3%. With slower economic growth predicted for 2024, this…

Financial cards and payments in Mexico in 2023 has been marked by growth, and adaptation to consumer needs. Post-pandemic economic recovery has been playing a pivotal role in boosting card usage and transaction volumes and values. This recovery,…

Value sales of fine wines/champagne and spirits grew by 15% to total MXN10.2 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime for many…

Foodservice sales of fish and seafood continued to see a steady recovery in 2023 backed by the end of the pandemic and an increase in inbound and domestic tourism. Consumers also returned to more out-of-home activities, including returning to the…

In Mexico in 2023 the market for food preparation appliances is seeing continued growth, having shown resilience through the changes in lifestyle brought on by the pandemic. Despite a return to pre-pandemic activities, the home cooking and baking…

The briefing examines how the food, beverages and tobacco industry is performing globally and in the largest countries in terms of food, beverages and tobacco output. The report also provides data for production, market size, imports, exports,…

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

The year 2023 has marked a period of robust value growth for Mexican companies, yet the national footwear industry faces critical economic challenges that threaten its progress. A key concern is labour shortages, as the younger workforce is exploring…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

Sales of fresh food continued to grow in retail volume terms in 2023, with most categories recording growth. The fresh food industry in Mexico was heavily influenced by economic and climatic factors in 2023, as well as international events such as…