Mexico

Health and wellness trends have been on the rise since the pandemic in Mexico. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers actively seek products containing healthy ingredients in their…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…

Meat saw steady growth in retail volume terms in 2023, continuing the pattern seen in 2022. In 2022 meat producers were hit by inflationary pressures as the cost of essential raw materials such as grain and fuel rose sharply, in large part due to the…

Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…