Mexico

Store cards demonstrated sustained growth in transaction values even during the pandemic. According to the 2018 National Financial Inclusion Survey (ENIF) conducted by the National Banking and Securities Commission (CNBV), 61.5% (15.1 million) of…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

Sales of sugar and sweeteners declined in retail volume terms in 2023, continuing a long-term trend that was only temporary halted in 2020 by the outbreak of COVID-19. Sugar has gained an increasingly negative image in terms of its effect on health,…

Sugar confectionery in Mexico remained a popular category of snacks towards the end of the review period. In 2024, Mexico is expected to occupy second place in terms of the consumption of sweets and chocolate in Latin America. Local consumers’ love…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

Sweet biscuits, snack bars and fruit snacks in Mexico is expected to see good retail volume and fast retail current value growth over 2024. With stabilising rates of inflation and unemployment and a growing female presence in the workforce,…