Mexico

In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…

In 2023, there was a wave of flavour launches by major players in limited-service restaurants to satisfy the taste preferences of Mexican consumers, which has been a consistent trend in recent years. Players are striving to adapt to local flavours…

Lodging surpassed the 2019 level of current value sales in 2022. Nevertheless, in 2023 double-digit growth is still expected, with luxury and upscale hotels, and short-term rentals being the categories leading its expansion. To mitigate the impact of…

Retail value sales of luxury goods in Mexico increased by 12% in 2023 in current terms to amount to MXN286.8 billion. The post-lockdown period saw a prevailing emphasis on recovery and a return to customary consumer behaviour, encompassing working,…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

Health and wellness trends have been on the rise since the pandemic in Mexico. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers actively seek products containing healthy ingredients in their…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…

Meat saw steady growth in retail volume terms in 2023, continuing the pattern seen in 2022. In 2022 meat producers were hit by inflationary pressures as the cost of essential raw materials such as grain and fuel rose sharply, in large part due to the…

Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…