Mexico

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

In 2023, debit cards is set to experience robust double-digit growth in volume and value transactions. Moreover, in 2023 it is expected to achieve full recovery, surpassing the performance observed in 2019, in terms of the number of cards in…

In 2023 consumers have remained cautious with their spending due to prevailing economic uncertainty. This has resulted in households prioritising essential products and limiting their consumption of non-essentials. Many dairy products are perceived…

Rigid plastic is the main packaging format used for dairy products in Mexico, accounting for more than half of the unit volumes used in this category. Rigid plastic has also been gaining unit volume share in recent years, including 2023. Rigid…

The number of credit cards in circulation is set to witness remarkable double-digit growth in 2023, accompanied by even stronger surges in transaction volumes and values when compared with the previous year. These impressive performances not only…

In early 2023, a sixth wave of COVID-19 coincided with an upsurge in cases of the common cold and influenza, creating a "tripledemic" felt across Mexico, the US, and Central American countries, with Mexico experiencing a milder impact. This scenario…

Price increases due to widespread inflation observed in 2022 continue in 2022, albeit at a slower rate. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry has been impacted by inflation and the…

Convenience retailers saw double-digit current value growth in Mexico in 2023, and was the most dynamic channel within grocery retailers. This performance was primarily driven by the strong outlet expansion seen over the course of the review period,…

Contact lenses in Mexico have very low penetration among people with eyesight problems, with most people instead wearing spectacles. One of the main reasons is the lack of trained personnel at optical goods stores to carry out the fitting and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

The consumer lending landscape in Mexico is expected to continue to display growth in both gross lending and the outstanding balance in 2023. 2023 is proving to be particularly favourable for the growth and expansion of fintech companies, which…

In 2023, after three years of placing health at the forefront due to the pandemic, Mexicans have finally found some respite and are shifting their focus away from health concerns. While the public healthcare system grapples with supply shortages,…

Consumer foodservice in Mexico experienced healthy growth in 2023, filled with launches, collaborations, and innovations. Given the economic uncertainty experienced during the year, mainly driven by the lingering impact of 2022, consumers were more…

Consumer foodservice through standalone in Mexico remained the leading location in 2023 across value sales, outlet numbers and transactions, due to the country's market type and urban development. This keeps standalone attractive for both national…

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

Consumer credit is set to show continued consistent robust growth in gross lending in 2023, driven by improving employment and business performance, and wages that continue to recover in the wake of the pandemic. However, growth will encounter…

Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac),…

Sugar confectionery packaging, which recorded a decline in its unit volumes when the pandemic hit Mexico in 2020, recorded increasing sales for a third year since then in 2023, continuing its strong post-pandemic recovery. Sugar confectionery in…

After returning to pre-pandemic lifestyles, consumption occasions have witnessed certain changes in Mexico. With increasing numbers of consumers venturing out of their homes, the convenience provided by RTD concentrates has become increasingly…

Retail volume sales of computers and peripherals are projected to continue to decrease over 2023, after the spike recorded in the wake of the outbreak of the Coronavirus (COVID-19) pandemic in 2020, when consumers were forced to fall back on the home…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Mexico covers production and consumption trends in agricultural commodities, energy…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

In 2022, Mexico witnessed amongst the most significant price increases for coffee in recent years. Alongside an annual inflation rate of 7.82%, the highest in recent years, the country faced the challenge of poor harvests in countries such as Brazil…

In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…

Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…

Despite the negative trend in overall alcoholic drinks consumption, cider/perry showed a slight total volume increase in Mexico in 2023, although growth was driven by off-trade sales, as on-trade sales turned to decline. Total volume growth was…

Over 2024, chocolate confectionery in Mexico is expected to see moderate retail volume growth, only slightly below the increase posted in 2023. While slowing, the rate of inflation in Mexico remains significant and continues to affect manufacturer,…

Films targeted towards children, or those featuring iconic childhood characters, significantly influence childrenswear trends. Licensing has always been essential to boost sales in this category, especially with the regular release of children’s…

Cheese has been the most dynamic category in dairy in current value and retail volume terms in 2023. The shift from unpackaged to packaged formats is an important driver of this trend, but also the positioning of cheese as an affordable source of…

Charge cards, which is predominantly represented by American Express, is expected to experience a remarkable resurgence in 2023. In this year charge cards is expected to rebound to around the pre-pandemic levels of usage and card issuance. This…

Wet cat food in Mexico stands out as the leading performer in the category, recording double-digit growth in both value and volume terms. This trend is being fuelled by the increasing number of cats and pet-owning households in Mexico. Unlike with…