Mexico

Meat saw steady growth in retail volume terms in 2023, continuing the pattern seen in 2022. In 2022 meat producers were hit by inflationary pressures as the cost of essential raw materials such as grain and fuel rose sharply, in large part due to the…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…

Health and wellness trends have been on the rise since the pandemic in Mexico. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers actively seek products containing healthy ingredients in their…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

Retail value sales of luxury goods in Mexico increased by 12% in 2023 in current terms to amount to MXN286.8 billion. The post-lockdown period saw a prevailing emphasis on recovery and a return to customary consumer behaviour, encompassing working,…

Lodging surpassed the 2019 level of current value sales in 2022. Nevertheless, in 2023 double-digit growth is still expected, with luxury and upscale hotels, and short-term rentals being the categories leading its expansion. To mitigate the impact of…

In 2023, there was a wave of flavour launches by major players in limited-service restaurants to satisfy the taste preferences of Mexican consumers, which has been a consistent trend in recent years. Players are striving to adapt to local flavours…

In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…

Large cooking appliances in Mexico has continued to sustain solid growth in retail volume terms in 2023, though not eclipsing the peak experienced in 2020. The initial surge in home cooking triggered by COVID-19 has persisted as consumers prepared…

The health-conscious trend is on the rise in Mexico, leading to increasing demand for products that promote overall wellbeing and offer functional benefits. Local consumers are becoming increasingly aware of the importance of maintaining a healthy…

Jewellery is set to see positive performances in both retail volume and current value terms in 2023. This is largely due to post-pandemic economic recovery, the return to stability in employment, and progress in consumer spending. This is closely…

Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage category, showing the level of new brand and sub-brand launch activity.

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

Mexico is poised for a notable rise in per capita income over 2022-2027. Mid-Lifers will continue to drive luxury spending trends. Despite a global high in terms of income inequality, social class E will dominate. The Mexico region will remain the…

The downward trajectory in retail volume sales of in-car entertainment predated the outbreak of the Coronavirus (COVID-19) pandemic and related restrictions on travel and consumer movement in general. The negative results in terms of demand continued…

Retail volume sales of imaging devices are in long-term decline in Mexico, as local consumers are increasingly happy to use their smartphones to take photos and record video. The image quality of smartphones is steadily improving, with many of the…

Retail current value sales of ice cream in Mexico have been growing healthily consistently, with a further strong increase projected over 2024. This is supported by ice cream’s profitability, with margins pushed up by price increases amid an…

Hypermarkets was the second most dynamic channel within grocery retailers in Mexico in current value terms in 2023, surpassed only by convenience retailers. The latter channel experienced strong outlet expansion in the review period, with even the…

While sales of meat free staple foods remained negligible in Mexico in 2022, various brands of plant-based meat alternatives are becoming more visible on retail shelves. Previously, these products were available almost exclusively via specialist…

The review period saw the introduction of new regulations relating to the labelling of packaged food and soft drinks that promote greater transparency in terms of the nutritional content of these products. Regulation NOM-173, which entered into force…

Within the broader context, snacks is a dynamic category with almost constant new product launches and growth fuelled by innovation. However, snacks are rarely, if ever, seen as essential products and this means that most consumers are willing to…

By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…

2022 saw numerous leading dairy companies launch new products focusing on specific product claims related to health and wellness, most of which address specific nutrition concerns. Protein content is particularly prominent among the health and…

Growth rates were slower across numerous categories of health and wellness cooking ingredients and meals in 2022 as the return to spending time and socialising outside of the home during the post-pandemic era suppressed retail sales of packaged food…