Mexico

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

Several trends have emerged since the pandemic in Mexico and continue to shape consumers’ daily lives. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers seek products with healthy ingredients in…

Sweet biscuits, snack bars and fruit snacks in Mexico is expected to see good retail volume and fast retail current value growth over 2024. With stabilising rates of inflation and unemployment and a growing female presence in the workforce,…

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Sugar confectionery in Mexico remained a popular category of snacks towards the end of the review period. In 2024, Mexico is expected to occupy second place in terms of the consumption of sweets and chocolate in Latin America. Local consumers’ love…

Sales of sugar and sweeteners declined in retail volume terms in 2023, continuing a long-term trend that was only temporary halted in 2020 by the outbreak of COVID-19. Sugar has gained an increasingly negative image in terms of its effect on health,…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

Store cards demonstrated sustained growth in transaction values even during the pandemic. According to the 2018 National Financial Inclusion Survey (ENIF) conducted by the National Banking and Securities Commission (CNBV), 61.5% (15.1 million) of…

Potatoes account for most sales of starchy roots in Mexico with these being used in a broad range of dishes, with consumers perceiving them to be healthy ingredients that provide satiety. Furthermore, they are frequently consumed as a side dish. The…

Retail volume sales of staple foods in Mexico continue to rise in 2023, although performances of the categories vary, depending on the level of price increases over the year and affordability. Despite prices trending to normalise with inflation rates…

In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when…

As pandemic-related restrictions have gradually eased in Mexico, the number of local consumers engaging in exercise has witnessed a rapid rebound. According to the latest data from INEGI (Mexico’s National Institute of Statistics and Geography), in…

The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…

Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national…

Economic pressures have continued to impact demand for spectacles in 2024 with many Mexican families seeking to prioritise essentials while searching for more affordable eyewear solutions. Subsequently, brands and retailers are placing a greater…

PET bottles continued to be the main pack type in soft drinks in Mexico in 2023. This can be attributed to the importance of carbonates and bottled water in Mexican soft drinks, as PET bottles are the main pack type in these two categories, which are…

In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…

In 2024, still relatively high inflation is playing a key role in snacks in Mexico. As input costs rise and crops are adversely affected by climate change, for example in the case of cocoa, companies are developing strategies to maintain their volume…

Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

Home cooking remains popular in Mexico, despite the return to normalcy post-pandemic. The trend was reinforced during the height of the pandemic and in 2022 when remote working and home schooling remained prevalent but has persisted throughout 2023,…

In 2022, sleep aids experienced double-digit value growth, and this trend is continuing into 2023, with even more impressive retail volume growth as well. The catalyst for this growth is undoubtedly the lingering effects of the pandemic, which…

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

Savoury snacks in Mexico is projected to register moderate retail volume and strong retail current value growth over 2024. As in other snacks categories, a still high inflation rate has forced consumers to prioritise and redistribute their…

COVID-19 had a positive impact on demand for sauces, dressings and condiments in 2020, as consumers were spending more time at home and therefore preparing and eating more meals and snacks there. This effect was particularly notable for chilli sauces…

Pickled products are the biggest source of demand for packaging unit volumes in sauces, dips and condiments in Mexico. Pickled products also continued to record healthy growth in their packaging unit volumes in 2023. Metal food cans are the dominant…

Health and wellness trends have been on the rise in Mexico since the pandemic. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers are looking for products with healthy ingredients in their food…