Mexico

In Mexico, dishwashers have historically been niche products, with a relatively low household penetration rate. Local consumers have traditionally shown little interest in dishwashers, constrained by economics but also often remaining unconvinced by…

In 2023, discounters saw growth in Mexico in current value terms; albeit at a slower pace compared with the previous year. During 2022, with inflation putting a strain on wallets, households became more price-conscious as their disposable incomes…

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

Over 2023, the Ministry of Tourism anticipates a return to pre-pandemic tourism levels, signalling an increase in foreign visitors to Mexico. However, this upsurge also implies a likelihood of tourists experiencing gastric issues, often resulting in…

Following the emergence of the pandemic in 2020 and into the following year, dietary supplements experienced robust growth, fuelled by consumers' desire to boost their immune systems and overall health. However, consumer interests shifted during…

While sales of dermatologicals continue to grow in 2023, reflecting a recovery from pandemic-related disruptions. demand is stabilising. Mexicans are no longer facing increased risks to their skin compared to the previous year, and some…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

In 2023, debit cards is set to experience robust double-digit growth in volume and value transactions. Moreover, in 2023 it is expected to achieve full recovery, surpassing the performance observed in 2019, in terms of the number of cards in…

In 2023 consumers have remained cautious with their spending due to prevailing economic uncertainty. This has resulted in households prioritising essential products and limiting their consumption of non-essentials. Many dairy products are perceived…