Mexico

In 2020 Mexico introduced black seals on labels that alert consumers about excess sugar, calories, sodium, and other potentially harmful ingredients as part of its efforts to improve the health of the nation and to tackle the obesity epidemic.…

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

In 2023, the release of the Barbie film in the middle of the year had an astounding impact on womenswear, giving rise to the “Barbiecore” trend, whereby enthusiasts sought to emulate the iconic dolls’ outfits and colour palettes. This trend endured…

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with…

Direct selling plays a pivotal role in the distribution and marketing of weight management and wellbeing in Mexico, particularly in the crucial category of meal replacement. However, major direct selling players are encountering challenges in…

In 2023, smart wearables is expected to see double-digit retail volume and current value growth; faster than the increments recorded in 2022. Consumers in Mexico are more aware of the importance of a healthy lifestyle in the wake of the Coronavirus…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…

In 2023, sales through vending in Mexico (in machines situated in a public environment) registered healthy growth for a third consecutive year in current value terms, confirming that the pandemic is a thing of the past. Although growth was slower…

Russia's invasion of Ukraine in early 2022 placed a huge strain on the global economy. With Russia and Ukraine being key suppliers of a wide range of goods from fuel to fertilisers and wheat this led to high rates of inflation worldwide. These…

Vacuum cleaners has continued to see steady and stable growth in retail volume terms in 2023 despite facing challenges associated with economic uncertainty and persistent consumer perceptions. Vacuum cleaners are not widely used in Mexico and…

In 2023, the global travel industry has been experiencing a resurgence as countries have adapted to the post-pandemic landscape. Despite the challenges faced in previous years, Mexico emerged as one of the few countries that remained open to tourists…

Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase,…

The positive volume and current value performances expected for traditional and connected watches in Mexico in 2023 can be attributed to post-pandemic economic recovery, stability in employment, and progress in consumer spending. This is closely…

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

The Mexican travel industry has witnessed a remarkable recovery, with inbound visitor spending surpassing the 2019 performance in 2022 in current value terms, with the anticipation of double-digit growth in 2023 and also in 2024. In 2023, inbound…

Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…

Tobacco in Mexico was defined by a series of moves within the legislative framework that have forced manufacturers, retailers and consumers to react. At the beginning of 2023, faced with a government-led ban on the display of cigarettes at points of…

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…

Tea in Mexico has maintained the image of being a natural and healthy product for years, and this was reinforced in recent years by the COVID-19 pandemic. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

Several trends have emerged since the pandemic in Mexico and continue to shape consumers’ daily lives. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers seek products with healthy ingredients in…

Sweet biscuits, snack bars and fruit snacks in Mexico is expected to see good retail volume and fast retail current value growth over 2024. With stabilising rates of inflation and unemployment and a growing female presence in the workforce,…

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Sugar confectionery in Mexico remained a popular category of snacks towards the end of the review period. In 2024, Mexico is expected to occupy second place in terms of the consumption of sweets and chocolate in Latin America. Local consumers’ love…

Sales of sugar and sweeteners declined in retail volume terms in 2023, continuing a long-term trend that was only temporary halted in 2020 by the outbreak of COVID-19. Sugar has gained an increasingly negative image in terms of its effect on health,…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

Store cards demonstrated sustained growth in transaction values even during the pandemic. According to the 2018 National Financial Inclusion Survey (ENIF) conducted by the National Banking and Securities Commission (CNBV), 61.5% (15.1 million) of…

Potatoes account for most sales of starchy roots in Mexico with these being used in a broad range of dishes, with consumers perceiving them to be healthy ingredients that provide satiety. Furthermore, they are frequently consumed as a side dish. The…

Retail volume sales of staple foods in Mexico continue to rise in 2023, although performances of the categories vary, depending on the level of price increases over the year and affordability. Despite prices trending to normalise with inflation rates…

In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when…

As pandemic-related restrictions have gradually eased in Mexico, the number of local consumers engaging in exercise has witnessed a rapid rebound. According to the latest data from INEGI (Mexico’s National Institute of Statistics and Geography), in…

The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…

Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national…

Economic pressures have continued to impact demand for spectacles in 2024 with many Mexican families seeking to prioritise essentials while searching for more affordable eyewear solutions. Subsequently, brands and retailers are placing a greater…

PET bottles continued to be the main pack type in soft drinks in Mexico in 2023. This can be attributed to the importance of carbonates and bottled water in Mexican soft drinks, as PET bottles are the main pack type in these two categories, which are…

In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…

In 2024, still relatively high inflation is playing a key role in snacks in Mexico. As input costs rise and crops are adversely affected by climate change, for example in the case of cocoa, companies are developing strategies to maintain their volume…

Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

Home cooking remains popular in Mexico, despite the return to normalcy post-pandemic. The trend was reinforced during the height of the pandemic and in 2022 when remote working and home schooling remained prevalent but has persisted throughout 2023,…

In 2022, sleep aids experienced double-digit value growth, and this trend is continuing into 2023, with even more impressive retail volume growth as well. The catalyst for this growth is undoubtedly the lingering effects of the pandemic, which…

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Savoury snacks in Mexico is projected to register moderate retail volume and strong retail current value growth over 2024. As in other snacks categories, a still high inflation rate has forced consumers to prioritise and redistribute their…