Mexico

In 2020 Mexico introduced black seals on labels that alert consumers about excess sugar, calories, sodium, and other potentially harmful ingredients as part of its efforts to improve the health of the nation and to tackle the obesity epidemic.…

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

In 2023, the release of the Barbie film in the middle of the year had an astounding impact on womenswear, giving rise to the “Barbiecore” trend, whereby enthusiasts sought to emulate the iconic dolls’ outfits and colour palettes. This trend endured…

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with…

Direct selling plays a pivotal role in the distribution and marketing of weight management and wellbeing in Mexico, particularly in the crucial category of meal replacement. However, major direct selling players are encountering challenges in…

In 2023, smart wearables is expected to see double-digit retail volume and current value growth; faster than the increments recorded in 2022. Consumers in Mexico are more aware of the importance of a healthy lifestyle in the wake of the Coronavirus…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…

In 2023, sales through vending in Mexico (in machines situated in a public environment) registered healthy growth for a third consecutive year in current value terms, confirming that the pandemic is a thing of the past. Although growth was slower…

Russia's invasion of Ukraine in early 2022 placed a huge strain on the global economy. With Russia and Ukraine being key suppliers of a wide range of goods from fuel to fertilisers and wheat this led to high rates of inflation worldwide. These…

Vacuum cleaners has continued to see steady and stable growth in retail volume terms in 2023 despite facing challenges associated with economic uncertainty and persistent consumer perceptions. Vacuum cleaners are not widely used in Mexico and…

In 2023, the global travel industry has been experiencing a resurgence as countries have adapted to the post-pandemic landscape. Despite the challenges faced in previous years, Mexico emerged as one of the few countries that remained open to tourists…

Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase,…

The positive volume and current value performances expected for traditional and connected watches in Mexico in 2023 can be attributed to post-pandemic economic recovery, stability in employment, and progress in consumer spending. This is closely…

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

The Mexican travel industry has witnessed a remarkable recovery, with inbound visitor spending surpassing the 2019 performance in 2022 in current value terms, with the anticipation of double-digit growth in 2023 and also in 2024. In 2023, inbound…

Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…

Tobacco in Mexico was defined by a series of moves within the legislative framework that have forced manufacturers, retailers and consumers to react. At the beginning of 2023, faced with a government-led ban on the display of cigarettes at points of…