Mexico

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…

The quest to attract consumers back to cafés/bars in Mexico is a constant in the channel, which has especially intensified post-pandemic. This has led to the resurgence of various in-person events, such as the Rock Duel at McCarthy's Irish Pub,…

Consumer foodservice through standalone in Mexico remained the leading location in 2023 across value sales, outlet numbers and transactions, due to the country's market type and urban development. This keeps standalone attractive for both national…

Consumer foodservice in Mexico experienced healthy growth in 2023, filled with launches, collaborations, and innovations. Given the economic uncertainty experienced during the year, mainly driven by the lingering impact of 2022, consumers were more…

Full-service restaurants in Mexico continued to record impressive value sales growth in 2023, resulting in a recovery to pre-pandemic levels, although the number of outlets in the channel continued to lag, as did the number of transactions.…

In 2023, there was a wave of flavour launches by major players in limited-service restaurants to satisfy the taste preferences of Mexican consumers, which has been a consistent trend in recent years. Players are striving to adapt to local flavours…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

Apparel and footwear specialists registered the worst performance within non-grocery retailers in Mexico in 2023, with a contraction in current value terms, even though the number of outlets continued to rise. With consumers becoming more cautious,…

In 2023, appliances and electronics specialists in Mexico registered a positive growth rate in current value terms for a third consecutive year. Despite the end of pandemic, and with many workers still working on an hybrid basis, the demand for…

Convenience retailers saw double-digit current value growth in Mexico in 2023, and was the most dynamic channel within grocery retailers. This performance was primarily driven by the strong outlet expansion seen over the course of the review period,…

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

In 2023, discounters saw growth in Mexico in current value terms; albeit at a slower pace compared with the previous year. During 2022, with inflation putting a strain on wallets, households became more price-conscious as their disposable incomes…

General merchandise stores, composed of department stores and variety stores, experienced dynamic growth in Mexico in current value terms in 2023. This performance can be explained by the robust outlet expansion seen during 2022 and 2023; far…

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

In 2023, home products specialists registered one of the worst performances amongst non-grocery retailers in Mexico (after apparel and footwear specialists), experiencing only low growth in current value terms, along with minimal growth in outlet…

Hypermarkets was the second most dynamic channel within grocery retailers in Mexico in current value terms in 2023, surpassed only by convenience retailers. The latter channel experienced strong outlet expansion in the review period, with even the…

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…

After a challenging 2022 due to high inflation, retail sales in Mexico saw healthy growth for a third consecutive year in current value terms in 2023, confirming the effects of the COVID-19 pandemic are far behind. In fact, based on the Consumer…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

In 2023, sales through vending in Mexico (in machines situated in a public environment) registered healthy growth for a third consecutive year in current value terms, confirming that the pandemic is a thing of the past. Although growth was slower…

In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

Despite the declining birth rate, Mexico is still a “young country”, with the median age of the population being 29 in 2023. The population of Mexico reached just above 128 million in 2023, with over half of people aged below 34. However, there is a…

In 2022, retail tissue faced significant challenges due to high inflation, supply chain disruptions, and rising raw materials costs, particularly cellulose and paper pulp. These factors contributed to a substantial increase in retail current value…

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

Flexible packaging was the main pack type used in hot drinks packaging in 2023, just ahead of glass jars. Flexible packaging was continuing to record increasing unit volumes and gaining share in hot drinks packaging in 2023, with this expected to…

PET bottles continued to be the main pack type in soft drinks in Mexico in 2023. This can be attributed to the importance of carbonates and bottled water in Mexican soft drinks, as PET bottles are the main pack type in these two categories, which are…

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase,…

In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…

Wet cat food in Mexico stands out as the leading performer in the category, recording double-digit growth in both value and volume terms. This trend is being fuelled by the increasing number of cats and pet-owning households in Mexico. Unlike with…

Given the economic situation in the country following the pandemic and the inflation levels seen in 2022, dog food in Mexico has become polarised. There is a significant group of consumers looking to save money, opting for more economical brands of…

Demand for other pet food in Mexico, driven by bird food, continues to gradually decline. Pet owners in Mexico have a uniquely discerning consumer profile, characterised by increasing awareness of health, environmental sustainability, and their…

Given the economic situation in Mexico following the pandemic and inflation levels seen in 2022, pet food, especially for dogs, has become polarised. There is a significant group of consumers looking to save money, and opting for more economy brands…

Sales of pet products in Mexico, driven by cat litter, continue to increase strongly. The cat population is on the rise in Mexico, especially in large cities where space and time constraints make cats an attractive pet choice. Additionally,…

With Mexican parents having largely returned to offices and their former busy lifestyles in the post-pandemic period, demand for baby food has benefited as a convenient and time-saving way to ensure that their children’s nutritional needs are being…

Sugar confectionery packaging, which recorded a decline in its unit volumes when the pandemic hit Mexico in 2020, recorded increasing sales for a third year since then in 2023, continuing its strong post-pandemic recovery. Sugar confectionery in…

Contact lenses in Mexico have very low penetration among people with eyesight problems, with most people instead wearing spectacles. One of the main reasons is the lack of trained personnel at optical goods stores to carry out the fitting and…

Rigid plastic is the main packaging format used for dairy products in Mexico, accounting for more than half of the unit volumes used in this category. Rigid plastic has also been gaining unit volume share in recent years, including 2023. Rigid…

Mexico continued to see elevated inflation inn 2023, albeit the country still recorded steady GDP growth. Projections for 2024 suggest lower inflation of around 4%, with GDP growth of between 2-3%. With slower economic growth predicted for 2024, this…

Gardening saw significant current value growth in Mexico in 2023. Consumer interest in gardening remained robust during the year, with virtually all gardening categories reporting value growth, driven, in part, by inflation. While growth was more…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the…

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

The Mexican homewares market continued to see current value growth in 2023, driven by two primary factors. Firstly, as work-from-home and hybrid work models persisted in the year, consumers maintained an interest in home cooking and refreshed their…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…