Mexico

In 2022, sleep aids experienced double-digit value growth, and this trend is continuing into 2023, with even more impressive retail volume growth as well. The catalyst for this growth is undoubtedly the lingering effects of the pandemic, which…

As pandemic-related restrictions have gradually eased in Mexico, the number of local consumers engaging in exercise has witnessed a rapid rebound. According to the latest data from INEGI (Mexico’s National Institute of Statistics and Geography), in…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

Direct selling plays a pivotal role in the distribution and marketing of weight management and wellbeing in Mexico, particularly in the crucial category of meal replacement. However, major direct selling players are encountering challenges in…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

With the health crisis finally being declared over by the WHO in 2023 many companies decided to bring their staff back to the office. While some companies deployed hybrid work arrangements others have brought their staff back into the office full…

In 2023, inflationary pressures have had a noticeable impact on the price of butter and spreads. This has encouraged some consumers to shift towards lower priced options such as cooking oils which resulted in a slowdown in the growth of butter and…

Cheese has been the most dynamic category in dairy in current value and retail volume terms in 2023. The shift from unpackaged to packaged formats is an important driver of this trend, but also the positioning of cheese as an affordable source of…

In 2023 consumers have remained cautious with their spending due to prevailing economic uncertainty. This has resulted in households prioritising essential products and limiting their consumption of non-essentials. Many dairy products are perceived…

The consumption of milk has decreased for the third year in a row in 2023. This is explained, in part, by the evolution of the demographics in the country. The population of children (aged 0 to 14 years old) has been declining consistently and this…

The expansion of modern retailers has noticeably increased the refrigerated space available at stores. In addition to the new stores that are constantly opening across the country, many existing supermarkets and hypermarkets have also invested in…

High inflation and a rise in the cost of living has put the squeeze on consumers’ disposable income in 2023 with the prices of food and services shooting up. With consumers being faced with more limited budgets this has encouraged them to prioritise…

In 2020 Mexico introduced black seals on labels that alert consumers about excess sugar, calories, sodium, and other potentially harmful ingredients as part of its efforts to improve the health of the nation and to tackle the obesity epidemic.…

With Mexico’s economy rebounding, the automotive market is in recovery mode, with increased demand for both new and used vehicles. Tesla’s upcoming mega factory in Monterrey is set to boost infrastructure and electrification efforts, while hybrid…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Growth rates were slower across numerous categories of health and wellness cooking ingredients and meals in 2022 as the return to spending time and socialising outside of the home during the post-pandemic era suppressed retail sales of packaged food…

2022 saw numerous leading dairy companies launch new products focusing on specific product claims related to health and wellness, most of which address specific nutrition concerns. Protein content is particularly prominent among the health and…

By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…

Within the broader context, snacks is a dynamic category with almost constant new product launches and growth fuelled by innovation. However, snacks are rarely, if ever, seen as essential products and this means that most consumers are willing to…

The review period saw the introduction of new regulations relating to the labelling of packaged food and soft drinks that promote greater transparency in terms of the nutritional content of these products. Regulation NOM-173, which entered into force…

While sales of meat free staple foods remained negligible in Mexico in 2022, various brands of plant-based meat alternatives are becoming more visible on retail shelves. Previously, these products were available almost exclusively via specialist…

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage category, showing the level of new brand and sub-brand launch activity.

Tortillas (flat bread) is the most popular and affordable format of baked goods in Mexico, and often considered a staple in most local households. In 2022, flat bread registered a strong increase in average unit price, due in part to the impact of…

Retail volume sales of breakfast cereals in Mexico are continuing to gradually increase in 2023. However, the performance varies significantly among the different types. Children's breakfast cereals leads the expansion in 2023, driven by the…

Shelf stable beans is the largest retail volume category in processed fruit and vegetables, because it is primarily a key ingredient in traditional Mexican cuisine. Consumption per capita of shelf stable beans in Mexico is among the highest in Latin…

Processed meat, seafood, and alternatives to meat continues to record solid retail volume growth in 2023. However, it must be considered that in 2022, demand was weak due to the negative impact of high inflation. During 2022, local consumers were…

Although the impact of COVID-19 is waning in Mexico, many consumption habits adopted during the pandemic remain prevalent. While demand for rice, pasta, and noodles through foodservice has recovered to pre-pandemic levels, retail volume sales…

Retail volume sales of staple foods in Mexico continue to rise in 2023, although performances of the categories vary, depending on the level of price increases over the year and affordability. Despite prices trending to normalise with inflation rates…

Charge cards, which is predominantly represented by American Express, is expected to experience a remarkable resurgence in 2023. In this year charge cards is expected to rebound to around the pre-pandemic levels of usage and card issuance. This…

Consumer credit is set to show continued consistent robust growth in gross lending in 2023, driven by improving employment and business performance, and wages that continue to recover in the wake of the pandemic. However, growth will encounter…

The consumer lending landscape in Mexico is expected to continue to display growth in both gross lending and the outstanding balance in 2023. 2023 is proving to be particularly favourable for the growth and expansion of fintech companies, which…

Price increases due to widespread inflation observed in 2022 continue in 2022, albeit at a slower rate. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry has been impacted by inflation and the…

The number of credit cards in circulation is set to witness remarkable double-digit growth in 2023, accompanied by even stronger surges in transaction volumes and values when compared with the previous year. These impressive performances not only…

In 2023, debit cards is set to experience robust double-digit growth in volume and value transactions. Moreover, in 2023 it is expected to achieve full recovery, surpassing the performance observed in 2019, in terms of the number of cards in…

Price increases of edible oils in Mexico stemming from widespread inflation seen in 2022 persist; however, these are generally slower in 2023. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry…

Financial cards and payments in Mexico in 2023 has been marked by growth, and adaptation to consumer needs. Post-pandemic economic recovery has been playing a pivotal role in boosting card usage and transaction volumes and values. This recovery,…

Health and wellness trends have been on the rise since the pandemic in Mexico. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers actively seek products containing healthy ingredients in their…

Pre-paid cards is a form of payment, whether in physical or digital format, that closely resembles conventional debit and credit cards. In 2023, pre-paid cards is set to experience a positive performance, largely thanks to the rise of e-commerce, and…

Health and wellness trends have been on the rise in Mexico since the pandemic. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers are looking for products with healthy ingredients in their food…

Store cards demonstrated sustained growth in transaction values even during the pandemic. According to the 2018 National Financial Inclusion Survey (ENIF) conducted by the National Banking and Securities Commission (CNBV), 61.5% (15.1 million) of…

Several trends have emerged since the pandemic in Mexico and continue to shape consumers’ daily lives. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers seek products with healthy ingredients in…

In the evolving world of fashion, current trends indicate a notable shift away from apparel accessories, underscoring a preference for a more casual and minimalistic aesthetic. Modern dress styles increasingly favour elements such as jewellery,…

In 2023, categories within apparel and footwear in Mexico are set to experience diverse trajectories in terms of current value growth. While the overall trend is expected to be positive, apparel accessories is anticipated to continue to see a…

Films targeted towards children, or those featuring iconic childhood characters, significantly influence childrenswear trends. Licensing has always been essential to boost sales in this category, especially with the regular release of children’s…

The year 2023 has marked a period of robust value growth for Mexican companies, yet the national footwear industry faces critical economic challenges that threaten its progress. A key concern is labour shortages, as the younger workforce is exploring…

After the post-pandemic years, a shift back towards more formal attire in the workplace has been emerging in 2023, despite the persistence of hybrid work models. While many employees continue to work remotely for part of the week, the days spent in…

Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…

The landscape of men’s fashion has undergone notable changes in response to evolving workplace dynamics. Initially, the pandemic fostered a shift towards hybrid work models, allowing men to embrace less formal attire. The smart-casual style, blending…

In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when…