Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…
The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…
The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…
Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…
During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…
Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…
Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…
After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…
The overall hair care category was recording positive growth in its packaging unit volumes in 2022, which was positively impacting its main pack types like HDPE bottles, folding cartons and other plastic bottles. Although HDPE bottles continued to be…
Retail volume sales of computers and peripherals are projected to continue to decrease over 2023, after the spike recorded in the wake of the outbreak of the Coronavirus (COVID-19) pandemic in 2020, when consumers were forced to fall back on the home…