Mexico

Retail volume sales of staple foods in Mexico continue to rise in 2023, although performances of the categories vary, depending on the level of price increases over the year and affordability. Despite prices trending to normalise with inflation rates…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

In 2023, after three years of placing health at the forefront due to the pandemic, Mexicans have finally found some respite and are shifting their focus away from health concerns. While the public healthcare system grapples with supply shortages,…

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

Pickled products are the biggest source of demand for packaging unit volumes in sauces, dips and condiments in Mexico. Pickled products also continued to record healthy growth in their packaging unit volumes in 2023. Metal food cans are the dominant…

In 2023, appliances and electronics specialists in Mexico registered a positive growth rate in current value terms for a third consecutive year. Despite the end of pandemic, and with many workers still working on an hybrid basis, the demand for…

The positive volume and current value performances expected for traditional and connected watches in Mexico in 2023 can be attributed to post-pandemic economic recovery, stability in employment, and progress in consumer spending. This is closely…

2023 has been a year full of launches in hot drinks, driven by the changing lifestyles of Mexican consumers in the post-COVID-19 period. Amongst the brands to see the most innovation has been Nestlé’s Nescafé, with releases of products for making…

Films targeted towards children, or those featuring iconic childhood characters, significantly influence childrenswear trends. Licensing has always been essential to boost sales in this category, especially with the regular release of children’s…

Charge cards, which is predominantly represented by American Express, is expected to experience a remarkable resurgence in 2023. In this year charge cards is expected to rebound to around the pre-pandemic levels of usage and card issuance. This…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Home cooking remains popular in Mexico, despite the return to normalcy post-pandemic. The trend was reinforced during the height of the pandemic and in 2022 when remote working and home schooling remained prevalent but has persisted throughout 2023,…

Health and wellness trends have been on the rise since the pandemic in Mexico. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 55% of consumers actively seek products containing healthy ingredients in their…

In 2023, categories within apparel and footwear in Mexico are set to experience diverse trajectories in terms of current value growth. While the overall trend is expected to be positive, apparel accessories is anticipated to continue to see a…

Pre-paid cards is a form of payment, whether in physical or digital format, that closely resembles conventional debit and credit cards. In 2023, pre-paid cards is set to experience a positive performance, largely thanks to the rise of e-commerce, and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Current value growth of herbal/traditional products is slowing in 2023 compared to the previous year. The influence of COVID-19 on demand for different herbal/traditional products was largely related to the overall performance of the core category…

Large cooking appliances in Mexico has continued to sustain solid growth in retail volume terms in 2023, though not eclipsing the peak experienced in 2020. The initial surge in home cooking triggered by COVID-19 has persisted as consumers prepared…

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…