Mexico

The Mexican market is seeing a consumer shift towards spending on more rewarding experiential activities than on material goods. Due to this, value sales of experiential luxury grew by 16% to total MXN121.8 billion in 2023, boosted by a return to…

Lodging surpassed the 2019 level of current value sales in 2022. Nevertheless, in 2023 double-digit growth is still expected, with luxury and upscale hotels, and short-term rentals being the categories leading its expansion. To mitigate the impact of…

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac),…

Retail volume sales of staple foods in Mexico continue to rise in 2023, although performances of the categories vary, depending on the level of price increases over the year and affordability. Despite prices trending to normalise with inflation rates…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

In 2023, after three years of placing health at the forefront due to the pandemic, Mexicans have finally found some respite and are shifting their focus away from health concerns. While the public healthcare system grapples with supply shortages,…

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

In 2022, Mexico witnessed amongst the most significant price increases for coffee in recent years. Alongside an annual inflation rate of 7.82%, the highest in recent years, the country faced the challenge of poor harvests in countries such as Brazil…

In 2023, the release of the Barbie film in the middle of the year had an astounding impact on womenswear, giving rise to the “Barbiecore” trend, whereby enthusiasts sought to emulate the iconic dolls’ outfits and colour palettes. This trend endured…

Consumer credit is set to show continued consistent robust growth in gross lending in 2023, driven by improving employment and business performance, and wages that continue to recover in the wake of the pandemic. However, growth will encounter…

Cheese has been the most dynamic category in dairy in current value and retail volume terms in 2023. The shift from unpackaged to packaged formats is an important driver of this trend, but also the positioning of cheese as an affordable source of…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

In 2022, demand for eye care rebounded leading to a recovery for retail volume sales to pre-pandemic levels. However, 2023 is showing a more subdued trend. This can be attributed to the inflationary pressures experienced by Mexicans, which are…

Following the emergence of the pandemic in 2020 and into the following year, dietary supplements experienced robust growth, fuelled by consumers' desire to boost their immune systems and overall health. However, consumer interests shifted during…

Retail value sales of luxury goods in Mexico increased by 12% in 2023 in current terms to amount to MXN286.8 billion. The post-lockdown period saw a prevailing emphasis on recovery and a return to customary consumer behaviour, encompassing working,…

In 2023, the global travel industry has been experiencing a resurgence as countries have adapted to the post-pandemic landscape. Despite the challenges faced in previous years, Mexico emerged as one of the few countries that remained open to tourists…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…