Mexico

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

Jewellery is set to see positive performances in both retail volume and current value terms in 2023. This is largely due to post-pandemic economic recovery, the return to stability in employment, and progress in consumer spending. This is closely…

The health-conscious trend is on the rise in Mexico, leading to increasing demand for products that promote overall wellbeing and offer functional benefits. Local consumers are becoming increasingly aware of the importance of maintaining a healthy…

Sales of fresh food continued to grow in retail volume terms in 2023, with most categories recording growth. The fresh food industry in Mexico was heavily influenced by economic and climatic factors in 2023, as well as international events such as…