Mexico

In Mexico, there is a discernible shift among consumers to choose natural beverage options. This evolving trend is characterised by heightened interest in products crafted with natural ingredients and devoid of artificial additives. As…

Sales of most fruits saw steady growth in 2023 in retail volume terms despite high inflation and a sharp rise in the prices of many products. Fresh fruits are widely available and affordable in Mexico with most consumers being fully aware of the…

Carbonates in Mexico observed a significant increase in value sales in 2023. This was driven by price increases as players responded to inflationary pressures, but also by a shift towards smaller formats as consumers resumed out-of-home activities…

Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…

Consumer foodservice in Mexico experienced healthy growth in 2023, filled with launches, collaborations, and innovations. Given the economic uncertainty experienced during the year, mainly driven by the lingering impact of 2022, consumers were more…

Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising…

The growing number of consumers switching to plant-based diets has boosted the consumption of nuts such as almonds and macadamia. With a pleasant flavour and without the environmental and health implications of consuming animal-derived products, nuts…

Meat saw steady growth in retail volume terms in 2023, continuing the pattern seen in 2022. In 2022 meat producers were hit by inflationary pressures as the cost of essential raw materials such as grain and fuel rose sharply, in large part due to the…

Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…

Continuing the pattern seen in 2022, sales of eggs recorded steady growth in retail volume terms in 2023. The growing popularity of eggs in Mexico at the end of the review period was linked to the fact that these products provide a more affordable…

Demand for other pet food in Mexico, driven by bird food, continues to gradually decline. Pet owners in Mexico have a uniquely discerning consumer profile, characterised by increasing awareness of health, environmental sustainability, and their…

Bags and luggage is set to exhibit robust double-digit growth in current value terms in 2023, which can be attributed primarily to the positive influence of widespread vaccination in Mexico, and the official cessation of the state of emergency for…

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

In 2023, home products specialists registered one of the worst performances amongst non-grocery retailers in Mexico (after apparel and footwear specialists), experiencing only low growth in current value terms, along with minimal growth in outlet…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

With Mexican parents having largely returned to offices and their former busy lifestyles in the post-pandemic period, demand for baby food has benefited as a convenient and time-saving way to ensure that their children’s nutritional needs are being…

In 2023, there was a wave of flavour launches by major players in limited-service restaurants to satisfy the taste preferences of Mexican consumers, which has been a consistent trend in recent years. Players are striving to adapt to local flavours…