Mexico

Following the emergence of the pandemic in 2020 and into the following year, dietary supplements experienced robust growth, fuelled by consumers' desire to boost their immune systems and overall health. However, consumer interests shifted during…

Retail value sales of luxury goods in Mexico increased by 12% in 2023 in current terms to amount to MXN286.8 billion. The post-lockdown period saw a prevailing emphasis on recovery and a return to customary consumer behaviour, encompassing working,…

In 2023, the global travel industry has been experiencing a resurgence as countries have adapted to the post-pandemic landscape. Despite the challenges faced in previous years, Mexico emerged as one of the few countries that remained open to tourists…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…