Mexico

The overall hair care category was recording positive growth in its packaging unit volumes in 2022, which was positively impacting its main pack types like HDPE bottles, folding cartons and other plastic bottles. Although HDPE bottles continued to be…

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

Direct selling plays a pivotal role in the distribution and marketing of weight management and wellbeing in Mexico, particularly in the crucial category of meal replacement. However, major direct selling players are encountering challenges in…

Demand for NRT smoking cessation aids in Mexico continues to decline, despite the greater motivation among some consumers to quit smoking during the pandemic. It is worth noting that per capita smoking prevalence in Mexico is on the decline due to…

Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in…

Price increases due to widespread inflation observed in 2022 continue in 2022, albeit at a slower rate. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry has been impacted by inflation and the…

In 2023 consumers have remained cautious with their spending due to prevailing economic uncertainty. This has resulted in households prioritising essential products and limiting their consumption of non-essentials. Many dairy products are perceived…

Value sales of fine wines/champagne and spirits grew by 15% to total MXN10.2 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime for many…

For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as…

In 2020 Mexico introduced black seals on labels that alert consumers about excess sugar, calories, sodium, and other potentially harmful ingredients as part of its efforts to improve the health of the nation and to tackle the obesity epidemic.…