Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…
Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…
For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as…
Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…
Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in…