Mexico

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

The downward trajectory in retail volume sales of in-car entertainment predated the outbreak of the Coronavirus (COVID-19) pandemic and related restrictions on travel and consumer movement in general. The negative results in terms of demand continued…

Retail volume sales of imaging devices are in long-term decline in Mexico, as local consumers are increasingly happy to use their smartphones to take photos and record video. The image quality of smartphones is steadily improving, with many of the…

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

Retail volume sales of computers and peripherals are projected to continue to decrease over 2023, after the spike recorded in the wake of the outbreak of the Coronavirus (COVID-19) pandemic in 2020, when consumers were forced to fall back on the home…

The Puebla in Mexico report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The Monterrey in Mexico report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Guadalajara in Mexico report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The overall hair care category was recording positive growth in its packaging unit volumes in 2022, which was positively impacting its main pack types like HDPE bottles, folding cartons and other plastic bottles. Although HDPE bottles continued to be…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…