Mexico

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…

In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…

In 2023, sales through vending in Mexico (in machines situated in a public environment) registered healthy growth for a third consecutive year in current value terms, confirming that the pandemic is a thing of the past. Although growth was slower…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

After a challenging 2022 due to high inflation, retail sales in Mexico saw healthy growth for a third consecutive year in current value terms in 2023, confirming the effects of the COVID-19 pandemic are far behind. In fact, based on the Consumer…

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…

Hypermarkets was the second most dynamic channel within grocery retailers in Mexico in current value terms in 2023, surpassed only by convenience retailers. The latter channel experienced strong outlet expansion in the review period, with even the…

In 2023, home products specialists registered one of the worst performances amongst non-grocery retailers in Mexico (after apparel and footwear specialists), experiencing only low growth in current value terms, along with minimal growth in outlet…

Health and beauty specialists maintained slow growth in outlet numbers and moderate growth in current value terms in Mexico in 2023. Beauty specialists registered the best performance within health and beauty specialists during 2023, with fragrances…

General merchandise stores, composed of department stores and variety stores, experienced dynamic growth in Mexico in current value terms in 2023. This performance can be explained by the robust outlet expansion seen during 2022 and 2023; far…

In 2023, discounters saw growth in Mexico in current value terms; albeit at a slower pace compared with the previous year. During 2022, with inflation putting a strain on wallets, households became more price-conscious as their disposable incomes…

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…

Convenience retailers saw double-digit current value growth in Mexico in 2023, and was the most dynamic channel within grocery retailers. This performance was primarily driven by the strong outlet expansion seen over the course of the review period,…

In 2023, appliances and electronics specialists in Mexico registered a positive growth rate in current value terms for a third consecutive year. Despite the end of pandemic, and with many workers still working on an hybrid basis, the demand for…

Apparel and footwear specialists registered the worst performance within non-grocery retailers in Mexico in 2023, with a contraction in current value terms, even though the number of outlets continued to rise. With consumers becoming more cautious,…

Street stalls/kiosks in Mexico is an extremely fragmented consumer foodservice channel, due to the country’s abundance of outlets run by families, self-employed individuals, or small-scale traders. They often operate unofficially due to the high…

In 2023, there was a wave of flavour launches by major players in limited-service restaurants to satisfy the taste preferences of Mexican consumers, which has been a consistent trend in recent years. Players are striving to adapt to local flavours…

Full-service restaurants in Mexico continued to record impressive value sales growth in 2023, resulting in a recovery to pre-pandemic levels, although the number of outlets in the channel continued to lag, as did the number of transactions.…

Consumer foodservice in Mexico experienced healthy growth in 2023, filled with launches, collaborations, and innovations. Given the economic uncertainty experienced during the year, mainly driven by the lingering impact of 2022, consumers were more…

Consumer foodservice through standalone in Mexico remained the leading location in 2023 across value sales, outlet numbers and transactions, due to the country's market type and urban development. This keeps standalone attractive for both national…

The quest to attract consumers back to cafés/bars in Mexico is a constant in the channel, which has especially intensified post-pandemic. This has led to the resurgence of various in-person events, such as the Rock Duel at McCarthy's Irish Pub,…

Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…

Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…

Polishes recorded another year of modest retail volume growth in 2023, with sales returning to the pre-pandemic level, with more significant current value growth. Volume growth was driven largely by shoe polish, supported by the revival of…

In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…

Continuing the positive performance seen over recent years, home insecticides saw retail volume and current value growth in 2023. Consumers continued to try and maintain high standards of sanitisation and cleanliness in their homes, including…

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

Dishwashing maintained retail volume and current value growth in 2023, with rises seen for both hand dishwashing, and all categories within automatic dishwashing. While pandemic-related restrictions on movement had been lifted, the continued…

Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising…

Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular…

Over the past two decades, packaging trends in Mexico have undergone significant transformations, reflecting evolving consumer preferences and environmental concerns. There has been increasing adoption of plastic pouches, particularly in the food…

The cannabis market in Mexico is estimated to be worth MXN33,650 million, with 95% of it being sold through the illicit market.

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

The positive volume and current value performances expected for traditional and connected watches in Mexico in 2023 can be attributed to post-pandemic economic recovery, stability in employment, and progress in consumer spending. This is closely…

Personal accessories in Mexico is set to demonstrate retail volume and current value growth in 2023, primarily influenced by widespread vaccination efforts in Mexico, and the official conclusion of the state of emergency for the COVID-19 pandemic in…

Jewellery is set to see positive performances in both retail volume and current value terms in 2023. This is largely due to post-pandemic economic recovery, the return to stability in employment, and progress in consumer spending. This is closely…

Bags and luggage is set to exhibit robust double-digit growth in current value terms in 2023, which can be attributed primarily to the positive influence of widespread vaccination in Mexico, and the official cessation of the state of emergency for…

Russia's invasion of Ukraine in early 2022 placed a huge strain on the global economy. With Russia and Ukraine being key suppliers of a wide range of goods from fuel to fertilisers and wheat this led to high rates of inflation worldwide. These…

Sales of sugar and sweeteners declined in retail volume terms in 2023, continuing a long-term trend that was only temporary halted in 2020 by the outbreak of COVID-19. Sugar has gained an increasingly negative image in terms of its effect on health,…

Potatoes account for most sales of starchy roots in Mexico with these being used in a broad range of dishes, with consumers perceiving them to be healthy ingredients that provide satiety. Furthermore, they are frequently consumed as a side dish. The…

The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…

In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…

In Mexico, there is a discernible shift among consumers to choose natural beverage options. This evolving trend is characterised by heightened interest in products crafted with natural ingredients and devoid of artificial additives. As…

The surge in demand for RTD coffee in 2023 can be attributed to a multifaceted interplay of factors, foremost among them being the escalating consumer preference for convenient and on-the-go coffee solutions. As part of fast-paced lifestyles,…

Beans are perceived as a basic staple by Mexican consumers with these products being used in a wide range of traditional dishes. Furthermore, in times of economic difficulties, they are often seen as an affordable substitute for meat in some popular…

The growing number of consumers switching to plant-based diets has boosted the consumption of nuts such as almonds and macadamia. With a pleasant flavour and without the environmental and health implications of consuming animal-derived products, nuts…

Meat saw steady growth in retail volume terms in 2023, continuing the pattern seen in 2022. In 2022 meat producers were hit by inflationary pressures as the cost of essential raw materials such as grain and fuel rose sharply, in large part due to the…

The health-conscious trend is on the rise in Mexico, leading to increasing demand for products that promote overall wellbeing and offer functional benefits. Local consumers are becoming increasingly aware of the importance of maintaining a healthy…

Sales of most fruits saw steady growth in 2023 in retail volume terms despite high inflation and a sharp rise in the prices of many products. Fresh fruits are widely available and affordable in Mexico with most consumers being fully aware of the…