Mexico

Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with…

Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national…

RTDs maintained solid total volume growth in 2023, with increases seen both on-trade and off-trade. RTDs is comprised of spirit-based and wine-based RTDs, plus other RTDs (mainly hard seltzers). It was the latter that showed the strongest total…

Despite the negative trend in overall alcoholic drinks consumption, cider/perry showed a slight total volume increase in Mexico in 2023, although growth was driven by off-trade sales, as on-trade sales turned to decline. Total volume growth was…

Beer in Mexico showed a total volume decline in 2023, as consumption normalised after a rebound to growth during the previous year. On-trade consumption declined slightly, as social gatherings and dining-out decreased compared with previous years,…

The Mexican economy registered growth of just over 3% throughout 2023 in real terms and with seasonally adjusted figures, according to information from the National Institute of Statistics and Geography (Inegi). Although this was the second…

Tobacco in Mexico was defined by a series of moves within the legislative framework that have forced manufacturers, retailers and consumers to react. At the beginning of 2023, faced with a government-led ban on the display of cigarettes at points of…

Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…

In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…

Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

Economic pressures have continued to impact demand for spectacles in 2024 with many Mexican families seeking to prioritise essentials while searching for more affordable eyewear solutions. Subsequently, brands and retailers are placing a greater…

Pickled products are the biggest source of demand for packaging unit volumes in sauces, dips and condiments in Mexico. Pickled products also continued to record healthy growth in their packaging unit volumes in 2023. Metal food cans are the dominant…

Packaging unit volume sales in processed meat and seafood in Mexico recorded healthy growth in 2023, following two years of more modest performances. After demand spiked in 2020 due to the pandemic, with consumers stocking up on products with long…

After the very strong growth spike as a result of home seclusion and the ideal nature of these products for stockpiling at home when the pandemic hit in 2020, packaging unit volume sales were stagnating in 2021. However, processed fruit and…

Plant-based dairy in Mexico is mainly represented by plant-based milk products such as oat milk or coconut milk. Demand for alternatives to cow’s milk is being driven by two major trends – health concerns and environmental awareness. Plant-based milk…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…

The Mexican homewares market continued to see current value growth in 2023, driven by two primary factors. Firstly, as work-from-home and hybrid work models persisted in the year, consumers maintained an interest in home cooking and refreshed their…

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

Gardening saw significant current value growth in Mexico in 2023. Consumer interest in gardening remained robust during the year, with virtually all gardening categories reporting value growth, driven, in part, by inflation. While growth was more…

Mexico continued to see elevated inflation inn 2023, albeit the country still recorded steady GDP growth. Projections for 2024 suggest lower inflation of around 4%, with GDP growth of between 2-3%. With slower economic growth predicted for 2024, this…

Rigid plastic is the main packaging format used for dairy products in Mexico, accounting for more than half of the unit volumes used in this category. Rigid plastic has also been gaining unit volume share in recent years, including 2023. Rigid…

Contact lenses in Mexico have very low penetration among people with eyesight problems, with most people instead wearing spectacles. One of the main reasons is the lack of trained personnel at optical goods stores to carry out the fitting and…

Sugar confectionery packaging, which recorded a decline in its unit volumes when the pandemic hit Mexico in 2020, recorded increasing sales for a third year since then in 2023, continuing its strong post-pandemic recovery. Sugar confectionery in…

With Mexican parents having largely returned to offices and their former busy lifestyles in the post-pandemic period, demand for baby food has benefited as a convenient and time-saving way to ensure that their children’s nutritional needs are being…

Sales of pet products in Mexico, driven by cat litter, continue to increase strongly. The cat population is on the rise in Mexico, especially in large cities where space and time constraints make cats an attractive pet choice. Additionally,…

Given the economic situation in Mexico following the pandemic and inflation levels seen in 2022, pet food, especially for dogs, has become polarised. There is a significant group of consumers looking to save money, and opting for more economy brands…

Demand for other pet food in Mexico, driven by bird food, continues to gradually decline. Pet owners in Mexico have a uniquely discerning consumer profile, characterised by increasing awareness of health, environmental sustainability, and their…

Given the economic situation in the country following the pandemic and the inflation levels seen in 2022, dog food in Mexico has become polarised. There is a significant group of consumers looking to save money, opting for more economical brands of…

Wet cat food in Mexico stands out as the leading performer in the category, recording double-digit growth in both value and volume terms. This trend is being fuelled by the increasing number of cats and pet-owning households in Mexico. Unlike with…

In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…

Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase,…

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

PET bottles continued to be the main pack type in soft drinks in Mexico in 2023. This can be attributed to the importance of carbonates and bottled water in Mexican soft drinks, as PET bottles are the main pack type in these two categories, which are…

Flexible packaging was the main pack type used in hot drinks packaging in 2023, just ahead of glass jars. Flexible packaging was continuing to record increasing unit volumes and gaining share in hot drinks packaging in 2023, with this expected to…

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…

In 2022, retail tissue faced significant challenges due to high inflation, supply chain disruptions, and rising raw materials costs, particularly cellulose and paper pulp. These factors contributed to a substantial increase in retail current value…

Despite the declining birth rate, Mexico is still a “young country”, with the median age of the population being 29 in 2023. The population of Mexico reached just above 128 million in 2023, with over half of people aged below 34. However, there is a…

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…

In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…

In 2023, sales through vending in Mexico (in machines situated in a public environment) registered healthy growth for a third consecutive year in current value terms, confirming that the pandemic is a thing of the past. Although growth was slower…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

In 2023, small local grocers saw only moderate current value growth in Mexico, and in fact during the review period overall, the channel experienced the worst value performance amongst grocery retailers, seeing a value decline. The expansion of…

After a challenging 2022 due to high inflation, retail sales in Mexico saw healthy growth for a third consecutive year in current value terms in 2023, confirming the effects of the COVID-19 pandemic are far behind. In fact, based on the Consumer…

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…