Lithuania

Although Lithuania enjoys economic freedom and solid state finances, relations with neighbours have worsened and add to uncertainty. The economy has been hindered by the highest inflation rate in the eurozone and output growth could enter negative…

Plant-based dairy recorded a positive sales performance towards the end of the review period, although growth rates during 2022 and 2023 were considerably slower than what was registered earlier in the review period. While demand for plant-based…

Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers…

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

Processed fruit and vegetables are not popular as Lithuanians prefer to consume fresh and home-made products rather than processed alternatives. Some preserved vegetables such as pickled products are very well received during the cold season, which…