Lithuania

Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers…

Plant-based dairy recorded a positive sales performance towards the end of the review period, although growth rates during 2022 and 2023 were considerably slower than what was registered earlier in the review period. While demand for plant-based…

Although Lithuania enjoys economic freedom and solid state finances, relations with neighbours have worsened and add to uncertainty. The economy has been hindered by the highest inflation rate in the eurozone and output growth could enter negative…

Despite seeing growth levels less than in 2022, 2023 has been a positive year for paediatric consumer health in Lithuania. In spite of soaring inflation caused by the energy crisis as a result of the war in Ukraine, paediatric consumer health will…

Other hot drinks registered positive retail volume growth in 2023, unlike tea and coffee. After a small decline in 2020, demand for other hot drinks has recovered, with positive volume growth recorded from 2021. Children returning to school has…

Other dairy registered static retail volume growth in 2023 as reasonably consistent demand was seen in the most important other dairy categories of cream, fromage frais and quark and chilled snacks, where the traditional product sureliai holds sway.…

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

Lithuania implemented strict lockdown measures until the spring of 2022, which meant that only essential stores were open for consumers. However, as summer arrived, there was a noticeable increase in traffic to offline stores, indicating a growing…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in…

In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…

In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with…

Meals and soups is expected to register both current value and volume growth in 2023. With society fully opened up post pandemic, and consumers leading busy lives, they appreciate the convenience of meals and soups. Ready meals account for most value…

In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded,…

After a brief period of expansion, depopulation will resume in Lithuania in 2023-2040, as net migration turns negative once more, and natural decrease continues. Ageing will accelerate, impacting consumer trends and placing increased pressure on…

After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and…

The Kaunas in Lithuania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…