Lithuania

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…

During 2023, baby food Lithuania registered moderate positive sales growth in retail volume terms, while value sales increased strongly as a result of inflation and subsequent unit price increases. The main reason for the positive developments in the…

Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…

Throughout 2023, away-from-home adult incontinence in Lithuania maintained a stable trajectory, despite encountering challenges in competing with the robust sales observed in the prescription (Rx) sector. Hospitals, serving as pivotal entities within…