Lithuania

Before the pandemic, direct selling vendors were making efforts to improve their digital presence by providing both social media communication and e-commerce services in order to meet the demands of their customers and remain relevant. This shift to…

The digestive category is not very active within Lithuania. Despite this, in 2023, sales are returning to a pre-pandemic state. Proton pump inhibitors are gaining a share, which was lost by H2 blockers, with brands such as Nolpaza doing well in this…

In a similar vein to vitamins, dietary supplements saw positive performances in Lithuania in 2023. New consumption habits with regard to preventative health measures have added momentum to sales. However, sales have been somewhat dampened by the…

The dermatologicals landscape is experiencing a downward momentum in some categories, which have found themselves losing share and importance following the outbreak of COVID-19. Topical Germicidals/Antiseptics is one of the categories which is set to…

Depilatories in 2023 showcased positive retail value growth in Lithuania, with volume growth rising in all areas.