Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…
Retail volume sales of cigarettes continued to decline in Lithuania in 2023. Consumers are increasingly aware of the health risks associated with smoking, a concern further amplified by the COVID-19 pandemic, which created additional impetus for…
The cigarillos category did not see much positive activity in Lithuania in 2023. The major competitive battles are fought outside this category, leaving it with little attention from market players and consumers. However, the government did not…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
In 2023, e-vapour products in Lithuania continued to show strong growth. A significant number of consumers are shifting from regular cigarettes to alternatives perceived as less harmful, particularly single-use vaping devices and heated tobacco.…
Retail sales of cigarettes in Lithuania are steadily declining as consumers increasingly shift towards alternatives such as vaping and heated tobacco. This trend raises questions about whether the overall popularity of smoking is genuinely decreasing…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Lithuania covers production and consumption trends in agricultural commodities, energy…
The year 2023 was a sobering year for alcoholic drinks in Lithuania following a period of relative prosperity. Volume sales of alcoholic drinks boomed during the pandemic as locals consumed more out of boredom and general anxiety. The year started…
The year 2023 was a challenging for beer in Lithuania where volume sales in the both the off-trade and on-trade declined. Retail sales of beer fell into decline due to price inflation and concerns regarding the economy. On-trade beer volumes started…
Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With…
RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising…
Volume sales of spirits declined in 2023, partly due to economic concerns in Lithuania. On-trade sales faced a challenging period during the second half of the year as the post-pandemic euphoria of going out slowed down. Consumers started reacting to…
In 2023, wine volume sales declined in Lithuania for a second consecutive year as demand patterns normalised in the post-pandemic era. Price inflation and weak economic conditions have also forced consumers to cut-back on wine consumption. Off-trade…