Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Carbonates continues to face challenges, due to the majority of drinks in the category deemed to be unhealthy due to their high sugar content. Added to which, the current economic conditions mean consumers are prioritising essentials over…
Concentrates is an uninteresting category in Lithuania, with low interest and few developments. One key reason for this is the unhealthy image of concentrates, due to the high sugar content in such products.
Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…
Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…
Whilst RTD coffee sees positive off-trade volume growth, the category is mostly uninteresting for consumers in Lithuania, with overall volumes sold remaining minimal. RTD coffee faces direct and strong competition from hot brewed coffee and energy…