Lithuania

Sweet spreads is expected to register moderate current value and volume growth in 2023, despite high inflation. While home-made jams and preserves are still popular in Lithuania, with the price of sugar and fruit increasing, it can be more economical…

Inflation continues to have an impact on sauces, dips and condiments in 2023, with both constant value and volume sales expected to fall. With consumers being increasingly price sensitive, there is a degree of trading down. For instance, the high…

Meals and soups is expected to register both current value and volume growth in 2023. With society fully opened up post pandemic, and consumers leading busy lives, they appreciate the convenience of meals and soups. Ready meals account for most value…

Conditions markedly improve for the consumer in terms of edible oils in 2023. In 2022, the war in Ukraine caused edible oil prices to skyrocket in Lithuania, due to Ukraine being one of the main suppliers of sunflower oil globally. In 2023, the…

Cooking ingredients is expected to register moderate current value growth, but volume growth is expected to be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

Although Lithuania enjoys economic freedom and solid state finances, relations with neighbours have worsened and add to uncertainty. The economy has been hindered by the highest inflation rate in the eurozone and output growth could enter negative…

With COVID-19 restrictions lifted, sales of wound care in Lithuania heightened as consumers were back to previous active lifestyles. This is especially true for children, boosting sales of basic products for small injuries and cuts. Compeed branded…

Weight management is not traditionally a first choice for consumers in Lithuania regarding weight management or losing weight. Competition from sports nutrition, healthier diets and exercise plans, are all challenges to sales, hampering results.…

2023 was a positive year for sales of vitamins in Lithuania. Following the outbreak of COVID-19, new habits have formed in the country, with consumers keen to take care of their immune systems, with a solid and growing focus on preventative health…

Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…