Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Throughout 2023, the demand for paper towels experienced remarkable growth in both value and volume terms. This surge can be attributed to the growing recognition among consumers of the versatility and practicality of paper towels in various…
The War in Ukraine had a strong impact on Latvia in 2022, creating conditions for high inflation and economic and political uncertainty. This, in turn, affected consumer priorities and spending patterns in retail arenas. Meanwhile, retail in Latvia…
As in other markets, retail in Latvia continued to see the increased adoption of e-commerce at the end of the review period. While visible prior to the onset of Coronavirus (COVID-19), the pandemic accelerated the global shift towards online…
The surge in demand for light adult incontinence products in 2023 is indicative of a broader trend towards greater awareness and acceptance of these solutions. This trend mirrors the growing acceptance observed toward the end of the review period,…
In 2023, processed meat, seafood and alternatives to meat in Latvia is recording a rise in volume sales, despite economic uncertainties and health concerns, particularly regarding smoked meat products. Nonetheless, after a phase of post-pandemic…
The year 2023 marks a period of stagnation for the processed fruit and vegetables category in Latvia, with volume growth dropping to minimal. While the market is gradually recovering from the severe price inflation experienced in 2022, new economic…
The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…
Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However,…
Plant-based dairy has grown rapidly from a low base in Latvia; however, growth is slowing due to the high prices of plant-based products as the purchasing power of the population is declining due to economic uncertainty in the country. Consuming…
Improving state finances and effective control of corruption are adding to Latvia’s economic freedom, but relations with neighbours continue to be tense. Economic momentum is moderating, owing to high inflation that is hitting consumption, but the…