Latvia

In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an…

Electric insecticides recorded the most robust growth in 2023, recognised for their exceptional effectiveness in combating both flying and crawling insects, making them the preferred choice among many consumers dealing with pest infestations. Many…

In 2023, retail value growth remained double-digit in laundry care, impacted by ongoing inflation and rising price points. Liquid tablet detergents exhibited the most rapid growth in both retail volume and value, thanks to its efficient formula and…

Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However,…

In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of…

In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

Throughout 2023, the growing population precipitated a notable uptick in the demand for away-from-home toilet paper. Various establishments, spanning restaurants, hotels, offices, and public facilities, experienced a resurgence in operations, thereby…

The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift…

Nappies/diapers/pants in Latvia witnessed a notable decrease in volume sales in 2023, primarily attributed to the diminishing birth rate in the country. Economic factors, evolving social trends, and changing demographics collectively contributed to…

The surge in demand for light adult incontinence products in 2023 is indicative of a broader trend towards greater awareness and acceptance of these solutions. This trend mirrors the growing acceptance observed toward the end of the review period,…