Latvia

Throughout 2023, the demand for paper towels experienced remarkable growth in both value and volume terms. This surge can be attributed to the growing recognition among consumers of the versatility and practicality of paper towels in various…

The demographic landscape in Latvia is undergoing a significant shift, with an increasing proportion of the population comprising elderly individuals. This demographic trend is particularly pronounced among single pensioners who often require…

Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a…

Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer…

In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided…