Latvia

Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…

While chocolate confectionery is expected to register a double digit increase in current value sales, volume sales are expected to fall slightly. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in…

The War in Ukraine had a strong impact on Latvia in 2022, creating conditions for high inflation and economic and political uncertainty. This, in turn, affected consumer priorities and spending patterns in retail arenas. Meanwhile, retail in Latvia…

Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…

In 2023, Latvia is seeing a continuing decline in overall bread consumption, a key carbohydrate source. The trend is influenced by wider health and wellness trends and exacerbated by a shrinking population, which limits the potential consumer base.…

Inflation continues to have an impact on sweet spreads in 2023. While there is expected to be double-digit current value growth, constant value growth is expected to be minimal, with inflation cutting into profit margins. Volume growth is also…

The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend…

The winter of 2022-2023 was a very strong period for paediatric consumer health in Latvia. Children fully returned to schools and kindergartens and consequently common viruses began to circulate in society, with high levels of minor health issues.…

Consumers continued to move back offline in terms of non-grocery retailers. As the threat of the Coronavirus (COVID-19) pandemic and related retail and consumer movement restrictions eased, consumers were more willing and able to return to visiting…